Agenda Salon de la Radio et Audio Digital 2019

Virtualization of radio media: studio vs cloud? ()

Virtualization of radio media: studio vs cloud?

AudioClassroom

The hardware is disappearing from our studios, and our tools have become as volatile as web pages and mobile apps. Is there a limit? Which technical future is awaiting broadcasters ?

Speakers

Jérome Gahery

IP-STUDIO
Director
France

Jérémie Weber

Digigram
Chief Executive Officer
France

Maxime Paillé

MEDIAMEETING
Technical Manager
France

Florian Martin

Paris Radio Show

France

Moderator

Renaud Schoonbroodt

ON-HERTZ
co-founder
Belgique

The themes

AudioClassroom

3:00pm

Strategy of multiple audiences ()

Strategy of multiple audiences

AudioClassroom

Digitization, delinearization, multiplication! Today, the same content must be propelled in all possible directions (broadcast, website, social networks ...) if we want it to get all the audiences it deserves and defend your brand . Design becomes fundamental, and experimentation is the rule. They are agile, creative, they generate new audiences and new revenues: who are these media that surf on the wave? Inspirational examples and good practices. A richly illustrated keynote by MYConseils / jean-Charles Verhaeghe

Speakers

Jean-charles Verhaeghe

MY Conseils
Director
France

The themes

AudioClassroom

3:00pm

[Masterclass Targetspot] We love Podcasts! Strategy and monetization. ()

[Masterclass Targetspot] We love Podcasts! Strategy and monetization.

AudioClassroom

It's no secret that the podcast is booming! The offer is growing considerably and the audience curves are climbing. In this context, what are the keys to a true podcast strategy and how to generate advertising revenue while preserving the audience? Discover an innovative turnkey solution for the monetization of your audio inventories.

Speakers

Cherifa Afiri

Targetspot France
Responsible
France

The themes

DIGITAL/RADIO 2.0

IN ENGLISH

MASTERCLASS

STRATEGY/MKG/MONETISATION

AudioClassroom

[CSA study] Music radio and audio streaming ()

[CSA study] Music radio and audio streaming

AudioClassroom

Is there a proximity between music radios and audio streaming? What are their key differentiating factors? To provide initial answers to these questions, the CSA carried out an inventory of the supply of musical content on radio and audio streaming, while assessing the consequences of the activity of services such as Deezer, Spotify, Apple Music or Google Play Music.

Check out Video/Audio

Speakers

Nicolas Curien

ARCOM - Autorité de Régulation de la Communication Audiovisuelle Numérique
Advisor
France

The themes

DIGITAL/RADIO 2.0

IN ENGLISH

STUDY

MUSIC

WEBRADIO/PODCAST

AudioClassroom

Sound processing: challenges for linear and non-linear listening ()

Sound processing: challenges for linear and non-linear listening

AudioClassroom

Sound processing has evolved not only in quality but also in scope. At the microphone, on the console, on the studio output, before/after uplink to the transmitter, sometimes even at the bery last wire on the pylon, the stakes have moved and digitized.

Speakers

Jérome Gahery

IP-STUDIO
Director
France

Vincent Defretin

SOUND4
Director of Marketing and Product Development
France

Florian Martin

Paris Radio Show

France

Moderator

Maxime Paillé

MEDIAMEETING
Technical Manager
France

The themes

DIGITAL/RADIO 2.0

STRATEGY/MKG/MONETISATION

WEBRADIO/PODCAST

AudioClassroom

Europe 1 Studio, RTL Originals, Skyrock, RTBF: when radios start podcasting ()

Europe 1 Studio, RTL Originals, Skyrock, RTBF: when radios start podcasting

AudioClassroom

Surfing on the explosion of the podcast audience, radio groups want their share of the cake by launching their own in-house production studios. Europe 1 now has its own studio to produce native podcasts and brand content productions, RTL launches RTL Originals and Skyrock is innovative.

Speakers

Maxime Andre

M6 Publicité
Marketing Director
France

Claire Hazan

Europe 1
Director
France

Mégane Gensous

Mind Media
Journalist
France

Moderator

Frédéric Gerand

RTBF
Head of Audio
Belgique

Antoine Daccord

RTL
Head of digital news
France

The themes

PROGRAMS

STRATEGY/MKG/MONETISATION

WEBRADIO/PODCAST

AudioClassroom

[Masterclass Triton Digital] How to keep control in RTB mode ? ()

[Masterclass Triton Digital] How to keep control in RTB mode ?

AudioClassroom

How to maximize your advertising revenue with ease and efficiency with Yield-Op, the audio SSP by Triton Digital. We will discuss the need for transparency on the French market and how new players can boost the audio market. Live demo of the most connected platform, from RTB to private deals.

Speakers

Benjamin Masse

Triton Digital
Managing Director, Market Development & Strategy
France

Daniel Karlsson

Triton Digital
VP, Market Development EMEA-APAC
Grande Bretagne

The themes

DIGITAL/RADIO 2.0

IN ENGLISH

MASTERCLASS

STRATEGY/MKG/MONETISATION

AudioClassroom

[Kantar study] The barometer of the advertising activity of the Digital Audio ()

[Kantar study] The barometer of the advertising activity of the Digital Audio

AudioClassroom

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Speakers

Amélie Benisty

Kantar Media
Director
France

The themes

DIGITAL/RADIO 2.0

STUDY

STRATEGY/MKG/MONETISATION

AudioClassroom

Digital Innovations & Local Cross Media Monetization ()

Digital Innovations & Local Cross Media Monetization

AudioClassroom

Technological innovation and new sources of cross-media revenue are not exclusive to national operators. Locally also stations have developed innovative technological solutions and monetize radio 2.0 projects. Valérie Girard / MontBlanc Médias for the "Je conçoit (I design)" campaign designed to promote the new carpooling service initiated by the Autoroutes et Tunnel du Mont Blanc (ATMB). A radio 2.0 operation broadcast live on the air and immersive video on social networks that reached nearly 100,000 people. Frédéric Courtine / Toulouse FM will present two interactive operations: "City Break", a relocation of the antenna in Istanbul in partnership with Turkish Airlines and Toulouse-Blagnac Airport with a cross media device involving direct radio and social networks and influencers Toulouse (Youtubeurs and Instagrameurs). " La journée mondiale de la chocolatine (World Chocolatine Day)" to make the online buzz around a feeder idea of ??the spirit of the South West in collaboration with the "Ligue des Artisans (League of Craftsmen)" bakers of the Department of the Haute-Garonne. Wilfrid Toqueville / Sweet FM for "Sweet FM a la carte" a device that allows advertisers to connect to a dedicated web page and to plan themselves, at any time of the day or night, an event spot that replaces the generic spot, for a defined period. The Departmental Council of Loir-et-Cher uses the device with different spots announcing alerts ice, snow, climate disturbances etc.

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Speakers

Michel Colin

Médiatic Conseils
Consultant
France

Frédéric Courtine

Toulouse FM
Managing Director
France

Wilfrid Tocqueville

Sweet FM
Manager
France

Valérie Girard

Customer Manager
France

The themes

DIGITAL/RADIO 2.0

IN ENGLISH

STRATEGY/MKG/MONETISATION

ROUND TABLE

AudioClassroom

The recipes of a good morning on regional radio ()

The recipes of a good morning on regional radio

AudioClassroom

Every morning, it is a real play that is performed in several acts. With its stage (the studio), its actors (animators, columnists, journalists and listeners) and its genre (usually comedy). This joyful troupe must convince and face fierce competition from national radio stations whose staging is equipped with much more powerful means. Despite this, in the regions, the show is often highly applauded.

Speakers

Eric Sinclair

Kiss FM
Radio presenter/DJ
France

Jeremy Kiffel

Kiss FM
Radio presenter/DJ
France

François Fyon

Groupe 1981
Antenna and Programme Director
France

The themes

AudioClassroom

[Masterclass HyperWorld] Gold Index: your new benchmark tool to assess your golds ()

[Masterclass HyperWorld] Gold Index: your new benchmark tool to assess your golds

AudioClassroom

Innovation serving music research that doesn’t compromise quality. Choosing your golds has never been easier. An exclusive invitation to discover our Gold Index, a new restitution app dedicated to gold audito songs: a ground-breaking and unique tool in the market, developed by HyperWorld to better address its clients’ needs. Predefined views, comparisons between scores, comparisons between targets, customizable filters, creation of your own title selections, hook monitoring, Excel exports and much more, for intuitive and tailor-made analyses in just a few clicks. Discussions on new music research methods: simple or multiple samples, quality control. Contacts : alexandre.houget@hyperworld.fr adesaintroman@hyperworld.fr

Speakers

Arnaud De Saint Roman

HyperWorld
Associate Director
France

Alexandre Houget

HyperWorld
Director of Studies
France

The themes

DIGITAL/RADIO 2.0

IN ENGLISH

MASTERCLASS

MUSIC

PROGRAMS

AudioClassroom

[Médiamétrie/ACPM Keynote] Towards certified podcast measurement ()

[Médiamétrie/ACPM Keynote] Towards certified podcast measurement

AudioClassroom

In a context of strong growth in podcast downloads, the market is working to increase, retain and monetize the audiences of these formats in the digital audio world. Médiamétrie, which has been measuring podcast downloads since 2009 with eStat Podcast, and the ACPM (Alliance pour les chiffres de la presse et des médias), which certifies with the OJD the broadcast of digital radios, will present their common approach towards a certified measurement of podcasts.

Speakers

Jean-paul Dietsch

ACPM
Director
France

Olivia Brunet

Médiamétrie
Directeur of Unit
France

The themes

AudioClassroom