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VERSION:2.0
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BEGIN:VEVENT
X-WR-TIMEZONE:Europe/Paris
DTSTART:20190926T113000
DTEND:20190926T120000
SUMMARY:New sources of revenue for local radios
LOCATION:AudioClassroom
DESCRIPTION:- Trends and overview of local commercial innovations, new sources of revenue for commercial, associative or digital radios presented by Miche Colin (Mediatic Conseils) : How to sell publications, games and videos on Facebook and Instagram? An example of a commercial cross-media operation Radio + Social + Event + Push Sms. How to market your listeners data ? How to generate revenue with podcast replays, native, branded or internal communication podcasts? How to sell more annual contracts? The contextualization of radio spots
- Decryption of 3 successful commercial innovations : 
- Lidwine Lepape and Stéphane Orsini (Régie Radio Régions): special operations that generate revenue (60 '' chrono, Virgin Live Radio, RFM Music Live, Electroshock ...)
- Sébastien Pésqué (Ci media):
- Riad Zouheir (Amplify My Sales): Unsold radio marketing programs to optimize the annual advertising fill rate
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