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11:00
11:30
Associative radios of PACA true weavers of links ()
AudioClassroom
Faced with the upheaval of the media world, community radios still play a role of very important social link of proximity. How do they live? What prospects for development? Radios portraits very engaged with many ideas to share.
Speakers
AudioClassroom
11:30
12:00
New sources of revenue for local radios ()
AudioClassroom
- Trends and overview of local commercial innovations, new sources of revenue for commercial, associative or digital radios presented by Miche Colin (Mediatic Conseils) : How to sell publications, games and videos on Facebook and Instagram? An example of a commercial cross-media operation Radio + Social + Event + Push Sms. How to market your listeners data ? How to generate revenue with podcast replays, native, branded or internal communication podcasts? How to sell more annual contracts? The contextualization of radio spots
- Decryption of 3 successful commercial innovations :
- Lidwine Lepape and Stéphane Orsini (Régie Radio Régions): special operations that generate revenue (60 '' chrono, Virgin Live Radio, RFM Music Live, Electroshock ...)
- Sébastien Pésqué (Ci media):
- Riad Zouheir (Amplify My Sales): Unsold radio marketing programs to optimize the annual advertising fill rate
Speakers
AudioClassroom
12:00
12:20
1 minute to convince ()
AudioClassroom
Discover in one minute what each RadioTour partner can do for you.
With the participation of Broadcast Associés, CSA/CTA de Marseille, CreaCast, La Lettre Pro / Le Salon de la Radio / Le Pod, Médiamétrie, Mediatic Conseils, Multicast Systems, Sacem, Roberts Radio, RVR, Winmedia, WorldDAB.
Speakers
AudioClassroom
12:20
12:30
Conditions of authorization and collection at local radio stations ()
AudioClassroom
Before broadcasting music in their programs, radios and webradios must obtain prior authorization from the creators.
Come meet Sacem to know all about these conditions of authorization.
Speakers
AudioClassroom
12:30
1:30pm
Lunch cocktail in the exhibition area ()
AudioClassroom
A privileged time to exchange around a cocktail and visit exhibitors : Broadcast Associés, CSA/CTA de Marseille, CreaCast, La Lettre Pro / Le Salon de la Radio / Le Pod, Médiamétrie, Mediatic Conseils, Multicast Systems, Sacem, Roberts Radio, RVR, Winmedia, WorldDAB.
AudioClassroom