Listening to the Podcast is growing strongly in France with nearly 10% of the population listening to a podcast each week. How can radios respond and take advantage of this new craze? What are the risks in the medium / long term?

- Trends and overview of local commercial innovations, new sources of revenue for commercial, associative or digital radios presented by Michel Colin (Mediatic Conseils) : How to sell publications, games and videos on Facebook and Instagram? An example of a commercial cross-media operation Radio + Social + Event + Push Sms. How to market your listeners data ? How to generate revenue with podcast replays, native, branded or internal communication podcasts? How to sell more annual contracts? The contextualization of radio spots - Decryption of successful commercial innovations - Nicolas Pavageau (Deputy Chief Executive Officer - RADIO CONTACT): job hunters & Contact Arena concert hall - Claudia Petitdemange (Digital Manager - RADIO FRANCE): geolocated advertising - Stéphane Deloffre (Sales Director - WINMEDIA): the all-in-one solution WinSales - Malik Duroy (Associate Director - FORCE GROUP 1 ADVERTISING): the Horizon lunch break in the region's Mc Donalds

Reference barometer of music research in France since 2012, the HyperTop France measures monthly with 300 respondents aged 15 to 49, regular listeners of music stations, the approval of listeners to the 20 most heard titles in radio (according to Yacast). Each month, HyperWorld enriches its study with data on the favorite musical genres of the French listeners as well as info on the purchase of musical products. Come to discover in exclusivity the lessons learned from this study with a specific focus on the Hauts-de-France.