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11:00AM12:00PMWhich digital audio offer for children?
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11:15AM12:00PM[Masterclass Benztown] Europa Plus: why the sound brand is so important
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11:30AM12:00PMAdvertisers views
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12:00PM1:30PMThe DAB+ coco
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12:00PM1:00PMVoice Assistant: Are smart speakers rising the voice ?
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12:00PM12:30PMPodcast, new voice of brands
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12:00PM1:00PM[Masterclass AB Studio] Patrick Poivey in MasterClass Imaging
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12:30PM1:00PMAD : how to emerge on the radio?
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11:00
12:00
Which digital audio offer for children? ()
AudioClassroom
You didn't doubt it, but it's worth recalling it! Radio also has a very wide reach among young people: 72% of 13-24 year-olds according to the Médiamétrie study "Année Radio 2017-2018";. More than 20% of 13-19 year olds listen to radio on digital media. On the Net? The 15-34 age group alone accounts for 43% of Internet time on mobile phones, while they represent only 24% of the French population. So yes, you have to listen to them and offer them a digital offer worthy of the name.
Speakers
AudioClassroom
11:15
12:00
[Masterclass Benztown] Europa Plus: why the sound brand is so important ()
AudioClassroom
Europa Plus is the most respected Radio Brand in Russia. It is successful with 19 million daily listeners.
But being the most beautiful brand on paper would not have been possible without first being an exceptional sound brand.
How has this brand been thought of for 20 years by Thierry Chamoux, its Vice President and Program Director?
What tools are used for its on-air development? What is the artistic management defined by Jean-michel Meschin (soniic Design)?
Why did they use Andreas Sannemann and Oliver Klenk (Benztown Ceo's) for their jingle packages?
How is the production of packages organised and why are they so efficient?
Speakers
AudioClassroom
11:30
12:00
Advertisers views ()
AudioClassroom
Radio and audio are undergoing a metamorphosis. . . But what do advertisers expect from the format? What are their experiences? Are the offers adapted to their needs, whether in terms of inventories or creation? Discover the testimonies of major advertisers in the media. . . without any wooden tongue.
Speakers
AudioClassroom
12:00
1:30pm
The DAB+ coco ()
AudioClassroom
Thanks to the "nodes and arcs" plan led by Nicolas Curien of the Conseil supérieur de l'audiovisuel and thanks to the tenacity and dedication of several dozen operators, DAB+ received an unprecedented boost at the end of 2018. The CSA's roadmap ensures a rapid and sustained expansion of this new technology to all six corners of France. An opportunity to gather the first reactions of the operators: their joys and doubts for the future.
Speakers
AudioClassroom
12:00
1:00pm
Voice Assistant: Are smart speakers rising the voice ? ()
AudioClassroom
The Voice, driven by the increasing success of new vocal assistants, is the new revolution of our digital worlds.
The smart speakers who have landed en masse this Christmas are new listening devices forcing radio to rethink the interaction with the listener.
What role do smart speakers play today in the strategy of radio and podcast platforms?
Which audio personality to adopt? What content and what experience to offer (news briefing, podcast, livestream ...)? How to get prepared?
What advertising model? What are the issues regarding loss of contact with the audience and respect for privacy?
What are the opportunities for voice interfaces in the car in particular, or when associated to a screen?
Speakers
AudioClassroom
12:00
12:30
Podcast, new voice of brands ()
AudioClassroom
The explosion of podcast audiences is also spreading in the world of advertising. Agencies and brands invest in this format to express themselves in an original and more intimate way. How are the market and creation adapting to this new trend? Testimonials from these brand podcast makers.
Speakers
AudioClassroom
12:00
1:00pm
[Masterclass AB Studio] Patrick Poivey in MasterClass Imaging ()
AudioClassroom
He is one of the most famous voices in France. For the spectators, Patrick Poivey is first and foremost the understudy of actor Bruce Willis. For radio professionals, Patrick Poivey is considered one of the best in his field: television series, TV movies, animated films, films, dressing, theatre. . . his voice and even his acting are unanimously praised by the profession. Patrick Poivey will lead the MasterClass Imaging this Friday, January 25 at 12:00 pm with AB Studio. He will come to accompany Albert Spano Co-pilot of the RFM morning with Elodie Gossuin and Nathalie Karsenti the voice of C8's zap!
Speakers
AudioClassroom
12:30
1:00pm
AD : how to emerge on the radio? ()
AudioClassroom
Radio is undergoing a revolution with the new digital broadcasting media. A new step that puts creation back at the heart of advertising effectiveness even more than before. All the actors, regulators, advertisers, publishers, studios, agree to question themselves and move productions up the range in a context of increasing scarcity of heritage and new demands from the listener.
Speakers
AudioClassroom