The latest Médiamétrie audiences prove, if there is still any need, the interest that listeners have in proximity. And, the radio stations have understood that this is a strong advantage over national networks. This notion of proximity goes far beyond the mere treatment of local news. . . Relocated programmes, concerts, street marketing operations, partnerships with associations, support for local artists, agreements with sports clubs. . . In the South-Est/PACA region, the field of possibilities is immense.