Jeudi 26 septembre 2019

9h50 - 10h30

The advantages of local radio in 2019

Salle de conférence

The latest Médiamétrie audiences prove, if there is still any need, the interest that listeners have in proximity. And, the radio stations have understood that this is a strong advantage over national networks. This notion of proximity goes far beyond the mere treatment of local news. . . Relocated programmes, concerts, street marketing operations, partnerships with associations, support for local artists, agreements with sports clubs. . . In the South-Est/PACA region, the field of possibilities is immense.


Salle de conférence