RADIOWEEK 2021
18,19,20,21,22 JANUARY 2021
Online

Friday 22 January 2021

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3:00PM - 3:45PM

Audio Digital : Programmatique Audience Measurement [iab France / MainConf / Geste]

En ligne

Inventory typology
. Digital radio, Podcasts
. Trends and expectations on content

Transaction typology
. Buying modes: OMP, deals and PG / Fixed price
. Current trend / Evolution
. Buyers' needs

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. Contextual & Audio

Measurement
. IAB Tech Lab Audio Digital Measurement Guideline

Video

En ligne

Speakers

Benjamin Masse

*Benjamin Masse

Triton Digital
Market Development & Product Strategy
Grande Bretagne

Moderator

Mélanie Toustou

*Mélanie Toustou

Magnite
Account Manager
France

Mike Midden

*Mike Midden

IAB Tech Lab
Product Manager, Video & Audio Experiences
France

Mehdi Aroussi

*Mehdi Aroussi

TABMO
Director, Publisher & Customer Success
France