Europa Plus is the most respected Radio Brand in Russia. It is successful with 19 million daily listeners. But being the most beautiful brand on paper would not have been possible without first being an exceptional sound brand. How has this brand been thought of for 20 years by Thierry Chamoux, its Vice President and Program Director? What tools are used for its on-air development? What is the artistic management defined by Jean-michel Meschin (soniic Design)? Why did they use Andreas Sannemann and Oliver Klenk (Benztown Ceo's) for their jingle packages? How is the production of packages organised and why are they so efficient?