European Radio and Digital Audio Show 2019
24,25,26 JANUARY 2019
Paris - Grande Halle de la Villette

Thursday 24 January 2019

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2:30PM - 3:30PM

The end of the mass media: the tailor-made challenge for the media industry

AudioClassroom

While the media have mainly built on the anonymity of users and free content offered to the greatest number on the radio / TV radio networks, the rules of the game have changed with the advent of digital: the possibilities offered by the technology both publishers to offer tailor-made content, and users to consume them on personal terminals (by sharing them), come to reshuffle the cards of the traditional model. At the time of the RGPD, adblocks and hegemonic temptations of the platforms, are we moving towards a private, conversational media where the listener would become his own meta-media?

AudioClassroom

Speakers

Eric Scherer

*Eric Scherer


Director of Innovation and Future Media
France

Moderator

Phillipp Schmidt

*Phillipp Schmidt

Prisma Media
Executive Director
France

Marianne Le Vavasseur

*Marianne Le Vavasseur

Deezer
VP Adsales
France

Arthur Larrey

*Arthur Larrey

Audi On
co-founder
France