European Radio and Digital Audio Show 2020
23,24,25 JANUARY 2020
Paris - Grande Halle de la Villette

Friday 24 January 2020

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1:00PM - 1:45PM

[Masterclass] Audion : Why does podcast advertising work in the United States and how can we learn from it?

Salle MASTERCLASS

With a podcast advertising market that will reach one billion dollars in 2021, the United States has professionalized and industrialized the monetization of this medium. What technical, cultural and creative elements have made such a success possible and how can we draw inspiration from it for the French market?

Salle MASTERCLASS

Speakers

Arthur Larrey

*Arthur Larrey

Audi On
co-founder
France