Exhibitor

The mission of the ACPM, the Alliance pour les Chiffres de la Presse et des Médias (Alliance for Press and Media Figures), is to act as a third-party media certifier. The ACPM was created in December 2015 from the merger between the OJD (French ABC, founder of the IFABC) and SAS AudiPresse (press audience measurement). Since the 2000s, the ACPM has expanded its mission and now monitors a wider media universe: certifications and labels, print media distribution, print media readership surveys, website and app statistics, digital radio streaming, DOOH exposure certification, and podcast measurement certification. ACPM data plays a major role in the highly competitive media sector. Certification of a title's circulation or a website's usage is a guarantee of reliability. Audience measurement is a benchmark in the media market. Membership in the ACPM demonstrates publishers' commitment to transparency and their interest in comparing themselves to others.