Exhibitor

European Radio and Digital Audio Show 2019
24,25,26 JANUARY 2019
Paris - Grande Halle de la Villette

Karine Tisserand

18 Rue de Londres

75009 Paris

France

Tel : 06 99 02 73 62

http://www.leclubdesannonceurs.com

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Club Des Annonceurs

For the past 20 months, companies have been immersed in deep introspection and have been trying to project themselves into a still uncertain future.

The exclusive study by the Club des Annonceurs, The Brand Immersion 6, highlights the emerging challenges of the most successful French brands, explained by their managers, through the dimensions of Deep thoughts and the projection in the process of Regeneration of their positioning, of their role within society, with regard to the new expectations of consumers, in search of well-being and essentiality. Under the theme Re.Shape the future of Brands, which becomes the annual theme of the Club's work in 2022, this immersion study delved into the heart of brands to decipher trends, share visions and cross-reference testimonies, in order to extract the salient currents of a world in renewed action through three major readings of the world :

1- RE. SHAPE the future of brands In a COMPLEX world - Complexity is everywhere. This is a paradox since we have never had so many tools for simplification...

2 - RE. SHAPE the future of brands In a LIMITED world - Consumers and companies are aware of the need to integrate planetary and human limits into individual and collective strategies. Radical decisions, transformation of models...

3 - RE. SHAPE the future of brands In an UNCERTAIN world - Permanent state of crisis, uncertainties, multiple scenarios. What role should brands play in this context of fear and anxiety about the transformation of the world to come?

The Club brings together a community of 170 leaders with multiple expertise profiles around the value of the brand. Men and women who know each other, who enjoy getting together to share, exchange ideas and learn from each other to perfect their mission as creators of value. And you, what is your next Re.Shape?

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