RadioTour Brussels 2025

MediaDays organizer.
The MediaDays are designed to strengthen the relationship between Advertisers and Media, by offering privileged access to innovations in the media ecosystem. It's a time for strategic exchange with key market players on the major trends shaping the communications sector.

RCS is the world's largest broadcaster software company, with products used by thousands of radio and television stations, music channels, cable operators, advertising agencies, satellite networks and streaming stations around the world. With guaranteed reliability and 24/7 support, the most respected names in the industry choose RCS as their software provider.

RCS invented computerised music programming, opening its doors in 1979 with the very first version of the legendary Selector. This revolutionary product was designed for music radio stations that wanted more control over their song rotations, while maintaining consistency and improving variety. In its first year, Selector had its first station: an NBC-owned FM station in San Francisco.

Over the past decade, RCS has reinvented the way broadcasters approach their business with the introduction of new software services. One of RCS's hallmarks since the beginning has been its strategy of basing product enhancements on feedback from its loyal customers and experienced users. This tradition continues with our new generation of award-winning broadcast software.

Now there is a new generation of RCS Cloud software:

SelectorCloud, powered by advanced programming AI, brings intelligent music programming to the cloud. Designed for speed, accuracy and collaboration, it enables broadcasters to improve their workflows and make data-driven decisions, while leaving creative control in the hands of programmers. This innovation represents a major advance in music programming technology, bringing artificial intelligence to rotation and balance between music and non-music content. SelectorCloud's AI engine continuously analyses trends, listener data and station objectives to optimise all aspects of programming, achieving levels of precision and balance that were previously unattainable with traditional algorithmic approaches.

ZettaCloud, which has now earned the trust of more than 530 AM/FM stations worldwide, continues to set the standard for native cloud broadcasting. Unlike traditional systems that are simply virtualised, ZettaCloud is built entirely for the cloud, offering true elasticity, high availability and seamless scalability. Its browser-based interface allows broadcasters to manage, monitor and control delivery from anywhere, with real-time responsiveness and built-in redundancy. Whether it's a single station or a multi-market network, ZettaCloud ensures uninterrupted delivery, even in the event of connectivity issues, making it the ideal solution for today's media landscape, which is focused on remote working and always-on availability. With SelectorCloud and ZettaCloud, RCS isn't just adapting to the cloud, we're redefining what's possible for broadcasters. SelectorCloud provides programmers with AI-assisted tools that support their creativity and streamline their operations, while ZettaCloud delivers a resilient and scalable broadcast experience designed for a world where remote working is the norm. Together, these platforms represent a bold leap forward, giving broadcasters the tools they need to operate with unmatched agility, collaboration and control, wherever they are in the world.

RCS provides the most advanced, reliable, intuitive and flexible broadcasting tools on the planet. Because our customers are based all over the world, our tools are also multilingual. And, of course, our customers are backed by legendary 24/7 global RCS support.

Since 2005, The Media Leader (founded under the name 100%Media / Offremedia) has been the benchmark for information for media decision-makers in the advertising and communications sector.

The company publishes The Media Leader website, which is the only one in France to provide the advertising market with key data to aid advertising investment free of charge: advertising rates for all media, studies, and advertising agency contacts. The Media Leader also publishes a daily newsletter sent free of charge to 40,000 recipients, as well as newsletters dedicated to specific topics (Impact, Adtech, Sport, etc.).

It keeps advertisers, media agencies, and advertising agencies informed about the latest marketing, research, and media news. The Media Leader has been recognized as an online media outlet by the CPPAP (joint commission).