Every strategy is born as a narrative: at this initial stage, it is still only the narration of a project. Then the story turns into action, the strategy declines, the project comes to life. Today, the DAB + crosses this transition point: now much more than an abstract promise of deployment, the nodes and the arches are lit concretely on the territory.
The latest Médiamétrie audiences prove, if there is still any need, the interest that listeners have in proximity. And, the radio stations have understood that this is a strong advantage over national networks. This notion of proximity goes far beyond the mere treatment of local news. . . Relocated programmes, concerts, street marketing operations, partnerships with associations, support for local artists, agreements with sports clubs. . . In Hauts-de-France Region, the field of possibilities is immense.
A privileged time to exchange around a tea or a coffee and visit exhibitors : BMG, Broadcast Associés, CSA/CTA de Lille, CreaCast, HyperWorld, La Lettre Pro / Le Salon de la Radio / Le Pod, Médiamétrie, Mediatic Conseils, Sacem, Saooti, Roberts Radio, Winmedia.