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European Radio and Digital Audio Show 2019
24,25,26 JANUARY 2019
Paris - Grande Halle de la Villette
Mike Matton
Booth n° : C05
Coordinated by VRT, Vlaamse Radio- en Televisieomroeporganisatie
1043 Bruxelles
Belgique
Tel :
Marconi
MARCONI takes on the expectations and challenges that radio faces today: engaging users and offering personalised experiences on various digital platforms. The project aims to enable fully interactive and personalised radio solutions, integrating broadcast radio with digital and social media. Listeners will interact with live radio through their preferred communication channel in various ways. Radio makers are then given an integrated view on audience interactions and will be supported by interaction automation services. MARCONI uses AI to automate processing of content and interactions. By including a radio redaction solutions provider in the consortium, the project can guarantee smooth integration in real operational workflows. Together with participating broadcasters, MARCONI will organise large-scale pilots with their respective communities. An open piloting phase with external radio organisations is also foreseen in the second half of 2019.